Susan Katz, publisher of HarperCollins Children’s Books, said she was not concerned about a possible backlash against corporate sponsorship in books aimed at such a young audience. “If you look at Web sites, general media or television, corporate sponsorship or some sort of advertising is totally embedded in the world that tweens live in,” Ms. Katz said. “It gives us another opportunity for authenticity.”
Ah, authenticity! That's a great buzzword for the decline of human civilization! If we're gonna go down, we might as well go down authentically, mouthes open, happy to accept the marketing medicine that the corporate powers are generous enough to spoon feed us. Yum!
NO! Marketing is by definition the very opposite of authentic. This is so sad. Please, give the kids a book and allow them to escape the treacherous world of corporate oligarchy for a moment. Do not actively try to completely engulf our youth in the trafficking of material opiates. We are living in a distopia, friends. Capitalism has won. Humans have lost. Honestly, we didn't even put up a fight. I blame Susan Katz
Full Times article here.